Debunking the claims that sell products
7 articles
Individual variation is real, but it's become a thought-terminating cliche that shields ineffective products from legitimate criticism.
Products that 'feed' and 'nourish' your skin sound compelling, but the biology doesn't work that way. Your skin cells don't eat topical products.
You chose 'unscented' to avoid fragrance, but it doesn't mean fragrance-free. Masking fragrances neutralise odours while still potentially causing reactions.
The word 'hypoallergenic' sounds like a safety guarantee but requires no testing, meets no standards, and means nothing legally. Here's the truth.
The beauty industry pivoted from 10-step routines to minimalism without missing a revenue beat. Same spending, fewer jars, higher price points.
"Up to 50% reduction in wrinkles." "Up to 80% improvement in hydration." "Up to 95% saw visible results."
"Award-winning serum." "Multi-award-winning moisturiser." "Winner of 15 beauty awards."
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